"We want to make things evolve and obviously this creates discussions and tensions in the market," explains the man who defines himself as a watch lover, born and raised "in a remote Swiss valley where everyone only talks about watches". Others saw the value in this and were amazed by the solutions we're bringing", says Meylan. "Some saw the watch and said 'Oh my god, how can you wear this?'. This new direction has polarised the conservative watchmaking world and earned him some criticism. This has been demonstrated with Instagram for example, and the next step might be this virtual world. We need to be as close as possible to our consumers. For each Endeavour Centre Seconds Genesis bought, the customer is offered a 'time capsule' NFT: a video showing the last screw on the time piece. The lucky few will also receive a VIP keypass for priority access to future releases and access to Moser's space in the Metaverse. We believe it is our responsibility as a brand to help the consumer during the whole journey of the watch," explains Meylan. "We have seen the secondary market growing very fast and we believe it is going to be bigger than the primary market. It also provides access to KYC (Know Your Client) technology, which ensures that trust remains intact when it comes to secondary market transactions. These include an e-warranty, NFTs and a certificate of authenticity. So some people asked: 'But how can you wear a watch like this?'" A virtual world on your wristīy flashing the QR code, the wearer has access to a series of digital services. We even engraved a QR code on the full case which hides a little bit the time. "We wanted something very pixelized, minecraft-styled. "We created a watch that is a caricature of this world," says Edouard Meylan, the CEO of Moser, as he presents the €29,000 object. On the other face of the watch, one can admire the heartbeat of the HMC 200 calibre and the rotations of its gold weight expressing Moser's historical know-how.Įndeavour Centre Seconds Genesis Franz J. The leaf-shaped hour and minute hands turn on a "Vantablack" dial, a material absorbing 99.965% of light and considered to be the darkest substance available today. Its case and the crown are in 3D-printed titanium and the sapphire crystal has been laser-engraved with a huge HQ code. The result is a probably not what you are expecting to find if you're looking for a luxury Swiss watch. The 'Endeavour Centre Seconds Genesis' aims to harness the potential added value of Web3, or Web 3.0, in the watchmaking business. If the very high-end Swiss luxury watch sector is rooted in its history, Moser looked to the future to create its concept by combining the idea of both a physical and digital timepiece. Today it is one of the few family-owned watchmakers to have retained a holistic approach - developing, constructing, producing and selling about 2,000 watches per year around the world.
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